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| GQ, Vanity Fair, Vogue, and Tatler covers. |
Conde Nast are responsible for publishing a variety of style magazines, all across the globe. In the UK, some of Conde Nast’s most popular titles include: GQ, Vanity Fair, Vogue, and Tatler. These magazines all focus on things such as fashion, beauty, celebrity trends, and popular culture along with many other topics, making them interesting reads for their stylish conscious target audience.
VOGUE:
Vogue, founded in 1892, is a monthly fashion and lifestyle magazine that caters to a predominantly female audience who are affluent and interested in fashion and beauty. Its British edition was first published in 1916, following the success of its American counterpart. British vogue is said to link fashion to high society and class, teaching its readers how to ‘assume a distinctively chic and modern appearance’. British Vogue is arguably seen as more commercial than other editions of vogue across the world, for example in 2007 it had 2020 pages of advertising at an average of £16,000 a page. During the First World War, Conde Nast had to deal with restrictions on overseas shipping as well as paper shortages in America. This led to British Vogue being published as a way to provide fashion coverage in the British isles when it was impractical to receive it the traditional way. Vogue magazines are known for their simplistic and elevated page layouts, high quality editorial photography, and sophisticated journalism.
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| British Vogue covers. |
GQ:
GQ, short for gentleman’s quarterly (previously known as apparel arts) is an international monthly men’s magazine based in New York City and founded in 1931. The magazine, with a target audience of ABC 20-44 year old men focuses on fashion, style, and culture for men. Also, articles contain subjects such as food, movies, sex, and music. GQ was launched in 1931 in the United States under the name “apparel arts”, until 1958 when it was changed to Gentleman’s Quarterly. In 1967, the name finally changed to GQ. In 1970, the publication increased from quarterly to monthly.
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| GQ covers. |
VANITY FAIR:
Vanity Fair is a monthly magazine published by Conde Nast that focuses on popular culture, fashion, and current affairs. From 1913 to 1936, the first edition of vanity fair was published, and was then revived in 1983 when Conde Nast took over the company. Vanity Fair’s UK version was published in 1991. As of 2018, the editor-in-chief of Vanity Fair is Radhika Jones. Vanity fair rebranded to provide a more modernised look, focusing on high glamour. Vanity fair’s target audience is people aged 25-54 who have a keen interest in fashion, pop culture, and style.
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| Vanity Fair covers. |
Tatler is a British magazine published by Conde Nast. Its main focus is fashion and lifestyle, with an additional focus on high society and politics. It has a target audience of British upper and upper middle classes, and people interested in relevant society events. There are also other sister publications across the world, such as Tatler Asia. Tatler is the wealthiest of all of Conde Nasts publications, surpassing other style magazines such as Vogue. One of Tatlers most well known features is the little black book, which features the most ‘eligible’ people, who are often stylish and high profile.
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| Tatler covers. |
