For Atelier's masthead, I knew I wanted an elegant, serif font as the masthead, similar to the likes of vogue or tatler. I experimented with a variety. I need the masthead to be large and eyecatching, as it would be the first thing customers see when it is on a magazine stand. I wanted a font with a little more detail than vogue, as I think it would give Atelier an extra touch of style. I experimented with a variety of fonts, including New York, Arastin, Rustler Barter, Bonjour, and Aston Calvin. Although these fonts were all serif fonts, they all has differenes such as letter spacing or density that make each font unique, all of these factors needing to be considered in the decision for my masthead. I didnt want a font that was too thick, or one that didnt stretch to the width of my front cover.
Before I decided on my title font, I tried out a few strapline fonts to make sure I liked how they looked with my masthead.
This made me realise that I wanted my title font to be 'Rustler Barter' as I really like the elegance and style of it, whilst also liking how the tail of the R swoops down a little lower, as I thought it would be a good place to tuck my strapline into to create a more cohesive and fluid masthead.
I then tried several fonts for my strapline. I was uncertain whether I wanted a serif or sans serif font for my strapline, as I wasnt sure which one would look best with my title. Some of the fonts I tried included social sans, bluescreens, modern prestige, chuterolk, americana, and tornado. I also played around with font sizes and italicisation, as I didnt know what would look best with my title, I didnt want something that distracted the reader from the title.
This was the final combination I decided for the masthead. I went with Rustler Barter for the title, and Champagne and Limousines for the strapline. I think that the simplistic sans serif sttrapline compliments the more dramatic, serif strapline.
